Sustainable MFL™ decorated apple containers
Being an organic, sustainable brand, Ela's Apples will soon be offering consumers something they have never had before — the promise of superior tasting apples with every purchase. Given the quality of their fruit and their commitment to a consistently great eating experience, protecting their apples from harvest to consumption was of high importance. Doing so with plastic free and home compostable packaging, however, was of extreme importance to their mission.
Looking for a sustainable paper label?
Discover all the ins and outs of Molded Fiber Labeling™
Introducing Molded Fiber Labeling™
As this packaging technology deserves a sustainable decoration method, the team at MCC Verstraete developed Molded Fiber Labeling™. MFL™ labels makes fiber molded packaging mono-material, 100% recyclable and compostable.
A perfect fit for Ela’s Apples, a Washington based organic apple brand with a clear mission of organic cultivation and sustainability from farm to table.
“We walk our talk. And we wanted to differentiate ourselves from other apple brands in the grocery stores. Molded Fiber Labeling™ makes our unique fiber molded packaging mono-material, 100% recyclable and compostable. We couldn’t be more happy with how our packaging turned out,” says Adam Brazg at Ela’s Apples.
Textbook example
Ela’s Apples molded fiber containers decorated with MFL labels™ are a textbook example of how organic brands that want an innovative approach to their packaging, can find resort in in-mold decoration.
Key Takeaways
- Molded Fiber packaging is making waves in new packaging markets
- Molded Fiber Labeling™ makes fiber molded packaging mono-material, 100% recyclable and compostable.
Project details
Brand owner: Ela’s Apples
Product molder: Tek Pak. Tek Pak is also responsible for the design, fiber package prototyping and tooling.
Automation partner: Pagès Group
