IML labels printed in the standard way have the printing on the front of the label, which isn’t sufficiently durable because of certain specific applications. With Reverse IML, the printing is between the PP film and the IML packaging, which significantly increases the durability of the IML labels. Reverse IML has numerous look & feel options and functional possibilities:
- Spot UltraGloss
- SoftTouch, Matte
- FullColor, DoubleSided
- Resistant to pasteurization and sterilization
MCC Verstraete attaches great importance to sustainability and is a member of the New Plastics Economy Initiative, which aims at a circular economy. The innovative Reverse IML is totally in line with this initiative because it promotes packaging reusability.